BRAND LOYALTY

A few months ago my Mom bought me a new insulated coffee cup made by Contigo. I was very excited because the one that I used smelled like mildew. No matter what I did I could not get the smell to go away. But anyway, the Contigo stainless steel travel mug with Snapseal Technology is by far the best insulated travel cup I have ever owned or had the pleasure of sipping from. My first day that I used it I put coffee in it around 9:00 am, then I went out of my office and forgot about my cup of coffee until about 3:00 pm. I opened the Snapseal of my Contigo stainless steel spill proof travel mug and BOOOOOOM!!!!!!!!!!!!!!!!! Still HOT!!! I then proceeded to parade around the office telling everyone I could about how my Contigo Stainless Steel Travel Mug kept my coffee hot for 6 hours. I also told everyone where they could find one and the price they would have to pay for this level of awesomeness (which is only about $12.00). I love my Monaco Blue Contigo Stainless Steel Spill Proof Travel Mug.

We are proud of our brands that we like and that work for us. We love to share our opinions of why our brand is better than other brands and we are very loyal in doing so. Ask any Mac user why Mac is better than PC. Ask any teenager why PlayStation is better than Xbox. Ask any farmer why Ford is better than Chevy. Ask any coffee drinker why Starbucks is better than Dunkin Donuts. You ask any one of those questions to any one of those people and I promise you they will have answers at the ready for you. They know their brand inside and out, they know the pros and cons and the rebuttals for the other brands.

What is our “brand”? Our brand is Jesus Christ. Or in another way, we are a letter from Christ to others. In 2 Corinthians 3:3 it says Clearly, you are a letter from Christ showing the result of our ministry among you. This "letter" is written not with pen and ink, but with the Spirit of the living God. It is carved not on tablets of stone, but on human hearts.” But do we know Him like we should? Are we seeking Him with our whole hearts? Are we constantly communicating with Him? Can we give someone a clear definition of who Jesus is? Can we point someone in the right direction? Are we able to answer questions that someone may have or know how to get an answer for them? Most importantly are we sharing our faith with others and inviting them to church or different church activities?

I have many passions for brands and certain activities, but I want my #1 priority to be my passion for Jesus and sharing that passion with others. I want people to know that I love Jesus with everything that I do and everything that I am. I want my life to point people to Jesus Christ.

If you are reading this, my prayer for you is that as we grow in Christ, our passion to reach the lost also increases. Let us join together to Change the World through Jesus Christ!!!